Est. 2026
Minimal streetwear for people who stopped asking permission to become who they're becoming.
The story
THEY SAID it was unrealistic.
THEY SAID it wouldn't work.
THEY SAID give it up.
WE SAID ZERO F*&K$ CO.
This didn't start with a business plan. It started with a decision to stop asking permission.
For years, people had opinions about what I could and couldn't do — what wasn't realistic, what I should probably let go of. I heard every bit of it, and I never let it be the thing that stopped me. If I had, I'd still be standing exactly where they told me to stand.
I'm not where I want to be yet. I'm still building, still grinding, still moving the line forward — one day at a time. But somewhere along the way I stopped waiting for anyone's approval to keep going, and that decision became this brand.
ZERO F*&K$ CO. isn't about not caring. It's about not letting other people's opinions run your life. It's a mental health thing, honestly — permission to protect your peace, chase what's actually yours, and let go of noise that was never yours to carry in the first place.
Built for the people doing the same thing right now: showing up, staying quiet about the doubt, and moving forward anyway. One shirt, one hoodie, at a time.
— Founder, Zero F*&K$ Co.
Own your moves
No permission needed to want more, try again, or change your mind. That call was always yours.
Protect your peace
Loud opinions don't get a vote on your next move. What's good for your head comes first.
Keep grinding
Not there yet. Still building. That's not a setback — that's the whole plan, and it's working.
The product
Shirts and hoodies. Built for whatever the day brings.
Every piece starts on a Comfort Colors 1717 tee — heavyweight, garment-dyed, made to be lived in. Front logo on the chest, back logo across the yoke. Minimal by design, so it goes with anything already in your closet.
Get notified at dropFull shop launching soon
Back logo — upper yoke placement